Featured Insights on Strategy Growth and Innovation | Innosight
Featured Insights
Lead from the Future
How to Turn Visionary Thinking into Breakthrough Growth
By: Mark W. Johnson and Josh Suskewicz

Our new book provides an innovative approach to strategy development that empowers leaders to envision the breakthrough opportunities that drive long-term growth—and then implement the initiatives that are needed to bring them to life.

COVID-19 Perspectives | 2020

New and classic insights on how businesses can respond to the Coronavirus crisis, build resilience, and prepare for resurgence.

Article | May 2020

As business and government leaders look to reopen their economies, the stakes couldn’t be higher. Leaders should apply three principles to what may be the most consequential decision of their careers.

Article | April 2020

As the Covid-19 pandemic shakes the global economy and disrupts the way we live, work, and conduct business, leaders are scrambling to manage the immediate fallout. But, as history proves, it’s also necessary to prepare for what’s next.

Leading Transformation
Report | February 2018

S&P 500 lifespans continue to shrink, requiring new strategies for navigating disruption.

Book | April 2017

Sooner or later, most companies will need to transform themselves in response to disruptive market shifts. It may not be today, or tomorrow—but it will happen. Are you ready?

Article | March 2020

Learn about the delusions surrounding disruptive innovation and discover ways to help leaders avoid self-sabotage in the Sloan Management Review.

Article | November 2019

Companies’ investments in innovation are stymied by the day-to-day routines and habits that stifle original thinking. Leadership needs to identify these innovation blockers and neutralize them with interventions called “BEANs”— behavior enablers, artifacts, and nudges. New in Harvard Business Review.

Jobs To Be Done
Book | October 2016

The long-held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don't buy products or services; they "hire" them to do a job. The "jobs to be done" approach can be seen in some of the world's most respected companies and fast-growing startups. In this book, Innosight cofounder Clay Christensen, Senior Partner David Duncan and others show how the jobs framework can help companies improve their innovation track record.

Article | December 2015

No business survives over the long term without reinventing itself. But knowing when to undertake strategic transformation—when to change a company’s core products or business model because of impending industry disruption—may be the hardest decision a leader faces.